About Ankur (ASB)
Ankur Shiv Bhandari
“Speak Shopper or Get Shelved. The choice every sales professional faces in the age of AI.”
Ankur Shiv Bhandari is the founder and CEO of Asbiverse Group. His life’s work centres on one universal challenge that faces every individual and every organisation, in any sector and at every level: the gap between knowing what needs to be done and consistently doing it.
To close that gap, Ankur created Intentonomics®, the science of strengthening choices. It addresses the force that turns knowledge into consistent action: intent. Most performance shortfalls are not caused by a lack of information, tools or talent. They come from the distance between intention and execution. Intentonomics® makes that distance visible and then closes it, so capability shows up in what people actually do, not only in what they know. The principle is deliberately universal, drawing on human and organisational dynamics that hold true whether the setting is a boardroom, a factory floor, a government department, a classroom or an individual career.
What Ankur sets out to do, in every engagement, is help people and organisations turn intent into capability and capability into results that last. That work reaches as readily into leadership, talent, operations and transformation as it does into commerce, and it applies to individuals, teams and whole organisations alike.
Intentonomics® anchors his broader Excellence Intelligence™ framework which, together with K.S.A.R.™ and PIFFLE®, enables organisations to build Capability Ecosystems that deliver measurable and sustainable results. Through Asbiverse Group these methodologies drive commercial excellence in Consumer Goods and Retail, and through intent.institute they extend to government, industry, professional and public services, and organisations of every kind.
The most complete expression of this work is Route to Shopper®, the world’s most comprehensive commercial excellence methodology for Consumer Goods and Retail professionals. It is where Ankur proved the principle at the highest level, and it carries a clear conviction: placing the shopper at the centre of every commercial decision is not just good practice, it is the most powerful and sustainable source of value creation available to any brand or retailer. Route to Shopper® is why Asbiverse Group is built around a single organising principle, Shopper Focused Value Creation, and why one of Ankur’s enduring commitments is helping sales professionals become Commercial Excellence Leaders.
His book, Speak Shopper or Get Shelved: The Shopurai™ Way to Future-Proof Your Sales Career in the Age of AI, brings the Route to Shopper® methodology to a global audience for the first time. It distils 25+ years of commercial experience across 50+ countries with some of the world’s leading Consumer Goods and Retail organisations into a practical roadmap for every sales professional navigating the most profound transformation their industry has ever seen.
Starting his career at grassroots level in India, Ankur has spent more than two decades based in the United Kingdom, working at every level of hierarchy across every commercially active continent. He has served as employee and trusted adviser to some of the world’s most respected organisations, including Procter and Gamble, Unilever, Accenture, WPP, Coca-Cola, Kellanova, Kantar, Panasonic, GSK and Abbott, bringing the same discipline of intent and capability to each engagement.
Ankur has always believed that the principles of intent and capability that drive commercial excellence have a place in public life too. He was privileged to serve his community as the first person of Asian origin elected as a Borough Councillor to Bracknell Forest Borough Council, and subsequently as the first person of Indian origin elected Mayor of the Borough, an opportunity for which he remains deeply grateful.
His academic foundation includes an MBA from Leicester Business School and a Post Graduate qualification in Academic Practice, and he is currently pursuing a Masters degree in Law, embodying the lifelong learning mindset he brings to every practitioner who walks the Excellence Intelligence path.
